Zeynep Ecem Şimşek

Work

Expertise

Mentorship

Services

About

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Available for Consulting

Designing Complex Financial

Products That Feel Simple.

Designing Complex Financial

Products That Feel Simple.

Specialized in enterprise banking, fintech transformation, and high-density dashboards.

Bridging the gap between stringent compliance and seamless user experiences.

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View Selected Work

Silver Winner — A' Design Award

Garanti BBVA Corporate Dashboard

Recognized with a Silver A' Design Award for contributing to the design of a next- generation corporate banking dashboard experience.

The Architect Behind the Interface

Hi, I’m Ecem. I’m a Product Designer with a passion for untangling complex systems. For me, design is about structural integrity and clarity, especially when navigating the intricate world of corporate banking and fintech.

My journey started in Industrial Design at METU, where I learned systems thinking. I bring that structural rigor into the digital realm, designing enterprise ecosystems, facilitating workshops, and navigating stringent regulatory constraints.

Beyond the screen, I’m committed to mentoring the next generation of designers, helping them bridge the gap between academic theory and industry practice.

Selected Impact

Award-Winning Dashboards

Contributed to a next-generation corporate banking dashboard experience recognized internationally for design excellence.

Academic Mentorship

Active mentorship of METU students, bridging academic theory with industry practice.

Strategic Alignment

Facilitated design workshops to align executive vision with technical execution and user needs.

Enterprise Ecosystems

Designed scalable enterprise banking products focusing on cash management, payments, and tax services.

Foreign Trade Digitization

Streamlined and digitized complex foreign trade and Letter of Credit journeys for enterprise clients.

Award-Winning Dashboards

Contributed to a next-generation corporate banking dashboard experience recognized internationally for design excellence.

Foreign Trade Digitization

Streamlined and digitized complex foreign trade and Letter of Credit journeys for enterprise clients.

Enterprise Ecosystems

Designed scalable enterprise banking products focusing on cash management, payments, and tax services.

Strategic Alignment

Facilitated design workshops to align executive vision with technical execution and user needs.

Academic Mentorship

Active mentorship of METU students, bridging academic theory with industry practice.

Career Trajectory

2024 — Present

UX Designer

Garanti BBVA Technology

Enterprise/Corporate banking (Cash Management, Foreign Trade, Letter of Credit, Payments, Tax

Services, Dashboards). Contributed to an award-winning dashboard experience.

Enterprise/Corporate banking (Cash Management, Foreign Trade, Letter of Credit, Payments, Tax Services, Dashboards). Contributed to an award-winning dashboard experience.

2022 — 2024

UX Designer

QNB Finansbank

Retail/Corporate banking products (Credit Scoring, Card Apps, POS, NPD, Website Projects).

Retail & Corporate banking products (Credit Scoring, Card Flows, POS, NPD).

2022

Management Trainee

QNB Finansbank

Completed MT Program with MBA-level education (Financial Accounting, Financial Management,

Global Economy, Business Strategy).

2016 — 2022

Industrial Design

Middle East Technical University (METU)

Bachelor's Degree in Industrial Design. Focused on systems thinking, ergonomics, human-centered

design and product development.

Bachelor's Degree in Industrial Design. Focused on systems thinking, ergonomics, human-centered design and product development.

Core Expertise

Fintech & Enterprise Banking

Navigating strict regulatory constraints to deliver seamless, secure,

and intuitive financial products for corporate and retail sectors.

Navigating strict regulatory constraints to deliver seamless, secure, and intuitive financial products for corporate and retail sectors.

Dashboard Architecture

Structuring high-density data visualizations

for rapid comprehension.

Workshop Facilitation

Aligning stakeholders and cross-functional

teams through strategic design sprints.

Comprehensive UX Audits

Identifying friction points in legacy systems and delivering

actionable, phased roadmaps for scalable UX improvements.

Identifying friction points in legacy systems and delivering actionable, phased roadmaps for scalable UX improvements.

Selected Work

Due to strict Non-Disclosure Agreements in the financial sector, detailed case studies are only available

during private consultations. Below is a high-level overview of key initiatives.

NDA PROTECTED

Corporate Banking Dashboard

Award-winning enterprise dashboard experience designed for complex

corporate banking operations.

Award-winning enterprise dashboard experience designed for complex corporate banking operations.

Garanti BBVA Technology

Foreign Trade Transformation

Digitizing complex trade finance journeys and Letter of Credit

workflows for enterprise clients.

Digitizing complex trade finance journeys and Letter of Credit workflows for enterprise clients.

Garanti BBVA Technology

Tax Services Redesign

Simplifying corporate operational workflows and improving service

efficiency at scale.

Simplifying corporate operational workflows and improving service efficiency at scale.

Garanti BBVA Technology

Payment Products Ecosystem

Designing scalable end-to-end payment experiences and enterprise

operational banking tools.

Designing scalable end-to-end payment experiences and enterprise operational banking tools.

QNB Finansbank

Ways I Can Help

Expert Design Review

A focused, tactical evaluation of your existing product. I provide actionable heuristics and structural recommendations to immediately elevate user experience and usability.

Comprehensive UX Audit

A deep-dive into your platform's architecture. Delivering a strategic roadmap

that addresses friction points, compliance risks, and opportunities for systemic improvement.

Workshop Facilitation

Structured, high-impact design sprints designed to unblock product teams, align executive stakeholders, and define clear product requirements rapidly.

Fractional Design Consulting

Acting as a strategic partner to establish design operations, guide teams, and

ensure design quality at scale for startups and transitioning enterprises.

Elevating the Next Generation

I believe that strong design leadership extends beyond product output. I actively mentor

junior designers, conduct portfolio reviews, and collaborate with METU's design programs

to bridge the gap between academic theory and industry reality.

Reach Out for Mentorship

Let's build something precise.

Currently accepting select consulting projects and design audits. Let's discuss

your product's structural challenges.

Book a Consultation